People On The Grid with Jo Turnbull: SEO for Videos

Jo Turnbull started in SEO while working for a mobile tech company. She is now a commercially aware professional with over nine years experience in website design, development and online marketing. Outside of work she has a keen interest in SEO and has started her own blogs and speaks on many conferences about SEO and Online Marketing.

In this Podcast she will talk about why SEO is important for making videos. YouTube has been a major media viewing platform, if youtube was a country it would be the thrid largest one in the world after India and China. Hense the reason why Video and Video SEO are so important today. Video’s make up bwteen 60% and 80% of video advertising. Videos can be optimised through SEO to get these percentages. How does one host a video on your own website? This can get people coming to your website instead of youtube. But why not do both! Video is content just like website text.

We use SEO to optimise our website, keywords are very important for any website posting, and why not incorporate them into videos? Titles should be straight-forwards, and make sure they include the keywords. People want a short and straight to the point title that tells them what they are looking at. Another tip is to create content that customers want to see. In this day and age companies need to give consumers what they want rather than what the company wants. The consumers are more powerful than ever.

Jo brings up a number of case studies that demonstrate the success of videos, and we think that virality is something to strive towards when making videos.

 

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