Katrina Logie interviews Martijn Timmermans, Creative Director at The Red Line Project and Event StoryBoard Canvas (#ESB) at the IBTM world expo. ESB is a practical design and facilitation tool that focuses on creating experiences and a story for your event. It combines existing mapping tools with the Red Line Project’s experience in using creative freedom to design customer journey ecosystems.
[embedyt] https://www.youtube.com/watch?v=1t2htHqOces[/embedyt]
