Continuing our segment on buzzwords, today we are looking at influencers, what and who they are, and what it means to be one.
Lately, more than ever, the word influencer has been tossed around a lot, but what does it really mean? An influencer is someone with an above average impact on any given niche process, meaning they can intentionally or unintentionally shape their particular area of expertise. This can exist in any field, from fashion and arts to food and service, to technology and business.